Bras

In the mid-sixties, Italy witnessed the advent of bar counter machines that refrigerated and dispensed loose carbonated beverages, a departure from traditional bottled drinks. Concurrently, small machines emerged, spraying, mixing, and refrigerating non-carbonated drinks in transparent bowls, enticing consumers with the slogan "Look and drink." Originating from the United States, this innovative wave marked a pioneering shift in Italy's beverage distribution. BRAS, seizing the commercial opportunity, introduced the pre-mix "Spinamatic" for carbonated drinks, achieving success and earning accolades. Recognizing the potential of non-carbonated drink dispensers, BRAS pioneered the MB Line, the first in Europe, leading to widespread success. Over the years, BRAS expanded its product range, introducing frozen beverage and hot beverage dispensers. In the nineties, the AB and BS Lines emerged as the new generation of cold drink dispensers, featuring updated designs. Notably, the FBM line introduced a magnetic drive system, garnering patents across Europe, the USA, and Japan, marking a significant innovation in frozen beverage dispensers.